Any handmade items like crocheted shawl/scarf, crochet smock, or knit sweaters are extra points for your Mori Kei outfit! As a result, natural fibers such as linen and cotton or other eco-friendly fabric match very well with Mori Kei. In Mori Kei, the fabric effect often has a washed feeling with a strong nostalgic and literary vibe. This trait of Mori Kei can hide your body shape and looks relaxed which is suitable for girls who love casual wear.Įxcept for a typical ruffled/irregular hemline, Peter Pan collars, lace, ruffles, and cotton are also one of the most prominent elements of this style. Mori girls often layer at least two or three items to get a loose and slightly billowy shape.Ī loose, drapey fit is another key to finishing a Mori Kei outfit. The key of Mori Kei is to look natural and earthy. So earth color tones like russet, taupe, ecru, tan, brown, or colors in nature like green, soft pink, yellow, white, or the colors of unbleached linen are all very popular in Mori Kei. There are 6 labels in Mori Kei according to my individual summary of the early Mori Girls' outfits. The trend is changing every year, but generally, it has there few common elements and characteristics. There is no fixed standard about what Mori Kei Fashion is. The Mori Girls' lifestyle is unpretentious, natural, and aerobic is about living in the present, not advocating for famous brands.Īctivities that Mori Girls will do include DIY, knitting, felting, embroidery, cross-stitching, baking, cooking, gardening, camping, picnics, geocaching, hiking, drawing/painting, photography, reading, writing, scrapbooking, and so on. The style itself has not disappeared but has adapted by incorporating the present fashion taste and changed into a modern Mori Kei Fashion. Honey and Clover's Character-Hagu wearing Mori Kei ClothesĪlthough Mori Kei Fashion began to decline in Japan in the early 2010s, and some of the best-known brands declined with it, the style is still popular with nature lovers and fashionistas around the world. This forest-style fashion reached its peak in 2009 and had its influences in many aspects, such as the creation of lots of Mori Kei fashion magazines like Spoon, Mori Girl Lesson, Choco's Mori Girl Fashion and Style Book brands like Wonder Rocket(closed in 2017) Japanese anime like Honey and Clover and Mori Kei music artists PoPoyans. She was inspired by her friend's comment about one of her outfits, "You look like you are in the forest." She also created a guideline (Choco's Mori Girl List) for this fashion although guidelines were really loose, it gave a general knowledge of what Mori Kei was all about. It actually got its name when Choco created a Mori Kei community on the Japanese social network Mixi (similar to Facebook) in 2006. Like other Japanese street fashion like Lolita Fashion, Fairy Kei, Dolly Kei, and Decora Kei, Mori Kei also originates from Harajuku. Not like Little Red Riding Hood which has too much protective and warm wear, Mori Kei Fashion has a more girly "the girl-next-door" look and has themes related to forest dwellers. Mori Kei is a romantic forest fashion that centers on a look of a girl who lives in the European forests. Mori(森) means "forest" and Kei(系) means "styles" in Japanese. Mori Kei, first known as Mori Girl (森ガール), is a "forest-style" Japanese street fashion that originated in Harajuku. Knitted Cardigan Lace/Crotched Shawl Brown Straw Six Useful Tips on How to Dress Like a Modern Mori GirlĮmbroidered Dress Floral Dress Solid Cotton Dress/SkirtĮmbroidered Shirt Lace Blouse Lace Collar Top Share Share on Facebook Pin it Pin on Pinterest Share Share on Whatsappĥ. Otome Kei (Hyper-girly Elegant Girl Vibes).Fairy Kei (80s Cartoon Inspired Retro Cute).Decora Kei (Over-decorated Childlike Cute).
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